Sneaker Balls® deodorizers are designed to take action in those tiny and undesirable places where average air fresheners will not fit. With the ability to tackle the inside of those smelly sneakers or dirty soccer bags, they are the only air freshener with the ability to get exactly where the ugly stuff grows. Place them in shoes, gym bags, lockers or even your sock drawer. Sneaker Balls will freshen up even the worst of odors in time for your next activity. Acquired in 2007, Sneaker Balls come in a variety of styles and scents and are sold in leading sporting goods and specialty shoe retailers nationwide.