Image - implus-building.png

NEWS & MEDIA



BACK

Media Contact:
Cathy Herbstler, Cherb PR
206-390-0531 / cathy@cherbpr.com

Research Triangle Park, NC – July 31, 2012 - Yaktrax, maker of winter footwear traction devices, proudly introduces the first ever removable winter traction device made specifically for runners. The new Yaktrax Run features a combination of removable/replaceable spike plates with spikes placed at key strike points in the forefoot, and the patented Yaktrax SkidLock coil design in the heel for additional traction on end stride.

In the past, runners have tried all kinds of ways to stay safe while running on snow and ice, including screwing sheet metal spikes into their shoes and using other types of devices that are not necessarily suitable for running.

“Our goal with this new design was to create a product that is lightweight and durable, and has a secure fit, that runners feel comfortable using on a variety of winter surfaces,” says Steve Couder, Vice President of Yaktrax. “The Yaktrax Run is the first winter traction device of its kind and we are very excited to introduce it to the running community next winter.” Featuring ergonomically designed left- and right-shaped footwear devices, the Yaktrax Run easily slips on to and conforms to the shape of each shoe, allowing runners to experience the best fit and ultimate comfort while maintaining winter fitness routines. Plus, they’re lightweight so runners will barely notice they’re wearing anything other than running shoes. Size medium weighs just 7.8 oz per pair. MSRP: $40. www.yaktrax.com.

About Yaktrax

Yaktrax, a division of Implus Footcare, LLC, makes ice traction devices that feature a unique and patented design that will give you the same solid, predictable grip you are accustomed to feeling on dry surfaces. Runners, walkers, workers or anyone who faces the elements of winter will stay safer this winter with a pair of Yaktrax. Yaktrax is a proud supplier of the US Ski Team and US Snowboarding. www.yaktrax.com.

About Implus Corporation

Headquartered in North Carolina’s Research Triangle Park, Implus has evolved to become an innovative manufacturer of footcare and outdoor accessories. Implus’ brand family includes Sof Sole®, Yaktrax®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Little Hotties® and Highgear®. From insoles, socks, shoecare and apparel care to navigational tools and seasonal accessories, Implus proudly distributes in over 75,000 retail outlets across North America and in 65 countries worldwide. For more information, please call (800) 446-7587 or visit www.implus.com.

TWITTER