Image - implus-building.png



Media Contact:
Cathy Herbstler, Cherb PR
206-390-0531 /

Sausalito, CA – October 16, 2012 – Perfect Fitness, the market-leading designer, manufacturer and distributor of innovative fitness equipment, has launched a new redesign of their website that provides a better online experience for their customers. Launched in conjunction with innovative new products and a packaging redesign, the Perfect Fitness website makeover is clean, fresh and modern while also being highly informative and functional.

"The new website is on par with our Perfect Fitness products; its clean, easy-to-use navigation will help customers find the workouts and products they need to be successful in achieving their fitness goals," said Alden Mills, Founder of Perfect Fitness. "The website is just the beginning. Over the next year we’ll be adding even more functionality to help our Perfect teammates around the world take control of their bodies and realize their dreams!"

The website makeover will debut new fall/winter products including the Perfect Weight Vest, the Perfect Multi-Gym® Pro, and the Perfect Bands + Handles. Each product page features product specs, crisp new photography (product only shots as well as action shots), downloadable user guides, and dynamic multi-media workouts. In addition to updated navigation features and informational content, will continue to build its group of online supporters by providing links to social media sites offering loyal Perfect Fitness customers a community where they can share their personal experiences and tips.

About Perfect Fitness

Perfect Fitness, a division of Implus, is the market leading designer, manufacturer and distributor of innovative fitness equipment including the Perfect Situp®, Perfect Pushup®, Perfect Pullup®, Perfect Multi-Gym ®, and other Perfect Fitness accessories. The company is committed to offering advanced product solutions to enable consumers of all fitness levels to unlock their body’s potential with products founded on functional training, natural movements and back-to-basics principles. For more information visit:

About Implus Corporation

Headquartered in North Carolina’s Research Triangle Park, Implus has evolved to become an innovative manufacturer in sporting goods and outdoor accessories. Implus’ brand family includes Sof Sole®, Yaktrax®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Little Hotties®, Highgear®, Perfect Fitness® and ICETrekkers®. From insoles, socks, shoecare and seasonal accessories to navigational tools and fitness equipment, Implus proudly distributes in over 75,000 retail outlets across North America and in 65 countries worldwide. For more information, please call (800) 446-7587 or visit