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Media Contact:
Greg Stryker, Implus Corporation
919-282-1001 /

Research Triangle Park, NC – January 2, 2013 – Little Hotties is partnering with TroopsDirect of San Ramon, CA to donate 10,000 pairs of Little Hotties Hand Warmers to troops serving in Afghanistan. The warmers will provide a compact and convenient source of relief to troops working outside the wire in frigid conditions. Little Hotties hopes that the donation will make a difference in these soldiers’ daily lives.

TroopsDirect is a non-profit organization that works to deliver bulk shipments of much-needed supplies each week to soldiers around the world. Some of the items TroopsDirect delivers, such as medical supply kits and chalk used to mark IED’s, are essential in keeping troops safe on the front lines.

“We are proud to partner with TroopsDirect to make sure hand warmers are delivered to our soldiers,” said Steve Couder, VP of Little Hotties. “We are grateful for all they do and are excited for the opportunity to give back and provide a bit of comfort for our service members.” Couder was made aware of the program by Alden Mills, a former Navy SEAL and co-founder of Perfect Fitness, which is a sister company of Little Hotties.

TroopsDirect founder Aaron Negherbon said, “TroopsDirect is extraordinarily grateful for this support because of the positive impact we know it will have on our American service members fighting in Afghanistan. In months like this, protection from the cold is critical for our Americans abroad.” For more information on TroopsDirect, please visit

About Little Hotties

Little Hotties is a leading provider of hand, foot and body warmers that are used by athletes, sportsmen, spectators, and anyone wanting to stay warm during outdoor activities. These air-activated pockets of warmth are made from an odorless, environmentally friendly natural heat source and provide comfort in a variety of cold/wintery conditions. Little Hotties is a proud supplier of the US Ski Team and US Snowboarding.

About Implus Corporation

Headquartered in North Carolina’s Research Triangle Park, Implus has evolved to become an innovative manufacturer of sporting goods and outdoor accessories. Implus’ brand family includes Sof Sole®, Yaktrax®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Little Hotties®, Highgear®, Perfect Fitness® and ICETrekkers®. From insoles, socks, shoecare and seasonal accessories to navigational tools and fitness equipment, Implus proudly distributes in over 75,000 retail outlets across North America and in 65 countries worldwide. For more information, please call (800) 446-7587 or visit