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Media Contact:
Cathy Herbstler, Cherb PR
206-390-0531 / cathy@cherbpr.com

Research Triangle Park, NC – November 26, 2012 – Widely known for its innovative winter footwear traction devices, Yaktrax is branching out in the cold -weather accessory market next season with its introductory line of air-activated hand and foot warmers. The new premium Yaktrax Warmers are an odorless, environmentally safe heat source that provide outdoor enthusiasts with additional warmth and comfort in cold weather.

Yaktrax Warmers have an average temperature of 142°F, which is an astonishing 24°F warmer than the average temperature of any other warmer brand on the market. They also stay warmer at above average temperature longer than the competition (five hours vs. four hours, respectively). Clearly the superior warmer on the market, Yaktrax Warmers will be the obvious choice for winter athletes, skiers, anglers, hunters, campers, spectators, and construction workers.

“Over the years Yaktrax has built a strong brand image along with a loyal customer base, so it was a natural progression to offer warmers as another must-have winter accessory in addition to traction,” said Steve Couder, VP of Yaktrax. “Existing Yaktrax retailers will benefit from add-on sales, and we’re hoping the warmer line will open new doors in the outdoor specialty market to those retailers who may be interested in carrying a single brand with multiple product offerings.”

The new Yaktrax Hand and Foot warmers will be available in 40-packs for individual sales (in pairs), as well as in boxes of ten. Contact Jay Couder, National Sales Manager at Yaktrax, at scouder@4implus.com for more information.

About Yaktrax

Yaktrax, a division of Implus Corporation makes ice traction devices that feature a unique and patented design that will give you the same solid, predictable grip you are accustomed to feeling on dry surfaces. Runners, walkers, workers or anyone who faces the elements of winter will stay safer this winter with a pair of Yaktrax. Starting winter 2013/14, Yaktrax will introduce the new Yaktrax Warmers, an odorless, air-activated, environmentally friendly heat source for outdoor enthusiasts. Yaktrax is a proud supplier of the US Ski Team and US Snowboarding. www.yaktrax.com.

About Implus Corporation

Headquartered in North Carolina’s Research Triangle Park, Implus has evolved to become an innovative manufacturer of footcare and outdoor accessories. Implus’ brand family includes Sof Sole®, Yaktrax®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Little Hotties®, Highgear®, Perfect Fitness® and ICETrekkers®. From insoles, socks, shoecare and apparel care to navigational tools and seasonal accessories, Implus proudly distributes in over 75,000 retail outlets across North America and in 65 countries worldwide. For more information, please call (800) 446-7587 or visit www.implus.com.

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