NEWS & MEDIA
Cathy Herbstler, Cherb PR
206-390-0531 / email@example.com
Research Triangle Park, NC – August 1, 2014 - Implus announced today they have completed the acquisition of DryGuy, a leading supplier of footwear dryers and thermal layering systems. This latest addition to the Implus family of brands will fall under the company’s Outdoor Division, which also includes Yaktrax, ICEtrekkers and Little Hotties.
Started in 1994 by founder Joel Beckett in Seattle, DryGuy & MaxxDry boot dryers and insulation products were tested in some of the wettest conditions imaginable and the company’s patents and technologies were born from these hands on experiences. By applying lessons learned from 20 years in the aerospace industry, Beckett discovered new ways to keep active people warm and healthy. DryGuy offers a wide variety of footwear and accessory dryers for all applications: with or without heat or a combination of both.
“We are excited to add DryGuy and MaxxDry into our outdoor product offerings, as they have been very successful in the winter accessory market and are a perfect complement to our traction and hand/foot/body warmer products” said Steve Couder, VP Sales - Implus Outdoor Division. “As the winter accessory category has grown, this additional product line provides our retailers with more options to service customers.”
In collaboration with Couder, Beckett will play an important role in the company by helping to transition and merge the DryGuy and MaxxDry brands into the Implus family of products. Beckett will also target new opportunities for growth and development within the Outdoor Division.
“This is an opportunity to take our tried and tested products to the next level. We are confident that Implus’ distribution system will bring DryGuy products to more customers with greater efficiency,” said Joel Beckett, Founder of DryGuy. “I am stoked to see my brand expanding under the banner of such a quality organization.”
The acquisition of DryGuy brings yet another active brand under the Implus umbrella of innovative footcare and outdoor accessory brands. Over the last few years, the company has successfully acquired and grown major brand expansions including Yaktrax, ICEtrekkers, Little Hotties Warmers, Sneaker Balls and Perfect Fitness. For more information on how your store can carry DryGuy products, please contact Steve Couder at 253-358-4105 or firstname.lastname@example.org.