Implus® was founded in 1988 as Impact Plus, selling mail-order insoles. In 1991, the company launched its first sports-specific insole line under Sof Sole®. It also introduced Sof Comfort® insoles at Wal-Mart. In 1995, the Airplus® brand was launched. Airplus for Her was launched in 2004, followed by Apara™ in 2005. Implus acquired Yaktrax® in 2006, Sneaker Balls® in 2007, Little Hotties® and Highgear® in 2009, Perfect Fitness® in 2011, and ICEtrekkers® in 2012. From insoles and shoe care, performance and team socks, to ice traction, body warmers and navigational tools, Implus proudly distributes in over 75,000 retail outlets across North America and in over 70 countries worldwide.