OUR STRATEGY
Our Double Down Strategy is our North Star. Our strategy-on-a-page serves to frame the choices we make to foster growth, to inspire our global team members, and to create positive impact in the communities where we live and work.
Our Purpose
We enable and empower all people to live active, healthy and fulfilled lives by developing the essential accessories people need in their everyday quest for well-being
We Believe
We believe growth is the engine that powers us, and that at the core of our brands are great products with purpose and meaning
Where We Play
Our Double Down Strategy encompasses strategies to accelerate brand growth, strengthen our core brands, and enter new markets to expand our reach
How We Win
We aim to succeed by investing in growth potential, developing our team to double, and prioritizing sustainability & inclusivity in our product development
